March 01, 2010

Raf Simons tribute

Following Raf Simons' very impressive Jil Sander collection that was reflective of our society's obsession with hyperactive technology and social media, I thought it appropriate to share this. I found this bag lying around in one of the 3rd floor studios at Central Saint Martins:

It's the Raf Simons backpack that he designed for Eastpak! Okay, perhaps it is not completely on topic, but this bag nonetheless shows his design and consulting talent. Simons managed to give functional Eastpak a modern and casual edge without sacrificing what the brand stands for: a durable, dependable backpack. The design is not complicated, but that makes its cool, unique look even more effective.

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